March 2020 was meant to be the make or break point for SitClique. As co-founders and sisters our business dynamics has always had its own special challenges. We are always sensitive to each other’s personal needs as much as we are to the business’ needs. Given that we had been on the entrepreneurship roller-coaster for about 18 months and with increasing demands from work and life we had decided at the start of 2020 we would give ourselves until June to hit our growth targets. If we couldn’t get increased traction within four months, it would be time to admit defeat, let go of the dream and our beloved business would fall into the pit of statistics that 90% of start-ups fail.
We don’t need to remind you about covid-19 in March 2020…
COVID-19 not only killed the opportunity to work on the business as our sole ‘employee’ was now a full-time stay-at-home Mum again but our main service offerings, flexible babysitters and in person, ‘meet and greet’ events were completely obliterated. Our website traction was silent for weeks. We had no new users and no growth. Folding, at times, has seemed inevitable.
The one thing that kept us going was knowing that women more than ever were struggling with work-home pressures. During these crazy times, our mission for all women to have the opportunity to be financially independent and not be limited by their domestic care responsibilities feels more important than ever.
So we didn’t give up, we spent the time we had talking to our customers (you), re-envisioning the customer journey and unlocking your pain points. We had our initial assumptions about what was ‘valuable’ to you completely challenged. What we initially thought was the need for instant bookings was replaced by the need for a worry-free experience when connecting with carers.
We have been forced to completely re-scope our business model and service offerings.
As the fear has started to settle, social distancing easing and parents continuing to struggle with reduced daycare numbers, home schooling and new challenges for before and after school care parents are reaching out needing help to relieve the increased pressures at home.Only now, as our personal covid-19 silver lining, do we have the offering to truly meet their needs.
We were faced with the perfect storm and we are glad to say we are still standing to tell the tale.
You can see the result by checking out our new premium packages.